Tuesday, November 19, 2013

The Genius of Survivor 2299 & Viral Marketing

So in case you haven't heard, there's talk of Fallout 4 on the wind.

Here's where it all started, a few days ago:
http://www.thesurvivor2299.com/

There's a countdown clock, Fallout-style fonts, black and white simplicity, the Vault-Tek logo, and Morse Code, and it's blowing up a certain corner of the internet.



Hype abounds, pregnant with speculation, gestating a concept, an idea, that of wonder, expectation.

The Core Question:

Is it real, or fake? Because, whoever designed it did so as a viral marketing tactic, and the form of useage is genius.

With a simplistic, minimal design, The Survivor 2299 site design plays on everything a Fallout fan expects and desires from the series, which is: post-apocalyptic, stark, destruction, survival, science fiction, mid-1900s American culture and jingoism taken to the extreme, mutation, death, horror, disturbing extremes, and humor that ranges from black to completely silly. And it plays on all these things with one simple concept, an execution of art into reality.

It's a new way of experiencing video games.

Because really, what the fuck is Survivor 2299? What the hell kind of a site is this? Whoever designed it knew exactly what to do, giving just the right amount of tease, creating multitudes of questions and revealing nothing. The best part? Bethesda (part of parent corporation by ZeniMax) is remaining über tight-lipped about it.

IT MUST BE REAL

Well, I won't die if it isn't. But I'll tell ya, I came home from work one night, found that Bethesda had copyrighted "Fallout 4," and then I found The Survivor 2299 site, and I just sat there, listening to the Morse Code, elated.

It was exactly what I needed to hear.

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