Tuesday, November 19, 2013

The Genius of Survivor 2299 & Viral Marketing

So in case you haven't heard, there's talk of Fallout 4 on the wind.

Here's where it all started, a few days ago:
http://www.thesurvivor2299.com/

There's a countdown clock, Fallout-style fonts, black and white simplicity, the Vault-Tek logo, and Morse Code, and it's blowing up a certain corner of the internet.